A successful digital marketing strategy isn’t a straight line from A to B. It involves an integrated approach across multiple channels, where each platform joins forces to accomplish your business’ goals. Sounds tricky? Not for a generalist marketer – aka the future of digital marketing and the person you need in your corner.
What is a generalist marketer?
Also known as a full-stack marketer, a generalist has a well-rounded understanding of all marketing channels and looks at the big picture to implement insightful digital strategy. By zooming out, a generalist marketer sees how each platform works together – including above-the-line advertising like billboards, TV and radio – to discover opportunities for greater success.
While a niche specialist is focused on driving results to their channel specifically, a generalist marketer ties everything together – swiftly pivoting to meet changes in ad performance and consumer behaviour – to create quality leads. A generalist marketer is also not a marketing manager or digital marketing manager – a MM and DMM is focused on brand development, supporting the revenue or sales arm of the business, and staying on top of new digital movements.
Overall, a generalist marketer works with niche specialists through a mix of proactivity and flexibility to execute the most effective digital marketing strategy. A generalist marketer wears many hats and they make each one look pretty darn good!
Why do you need a generalist marketer on your team?
The online journey to a successful conversion involves multiple touchpoints, across multiple channels. A generalist marketer has the unique skill set to navigate the twists and turns presented by each individual platform, and ultimately guide the entire team to victory.
From the SEO guru to the META ads fiend, a generalist collaborates with each specialist to holistically improve your digital strategy. They’re the number cruncher; the analyst; the mover and shaker. A generalist marketer literally holds the recipe to success: each ingredient is valuable in its own right, but with the right measurements, techniques, and finesse, they combine together to create a dish that keeps you coming back for more.
How can Comradery Collective help you?
As a full service digital agency here in Brisbane, we’re home to specialist comrades who truly enjoy working with each other to achieve the best for our clients. We’re sharing insights, tactics, and learnings on the daily, to ensure we’re simultaneously having eyes on our designated platforms, while finding opportunities to continue propelling our brand partners forward.
Our resident generalist marketer is co-founder and superstar Riria Taukamo (Ree), whose innovative thinking and down-to-earth approach has seen her actualise remarkable growth within agencies and marketing teams across Australia and New Zealand. As always, she says it best: “Being a generalist doesn’t mean I’m putting my hand up and saying, ‘Hello, I’m Ree and I’m good at everything.’ I’m the visionary who empowers specialists, feeding improvements and opportunities for their designated platforms to drive the digital strategy.”
Ready to supercharge your business? Comradery Collective is a digital marketing agency in Brisbane that empowers marketing professionals and brands on their performance journey. We offer expert digital, creative, and consulting services, and are dedicated to knocking out your business goals. From paid social to content creation, discover how we can help you achieve digital marketing success here.