In today’s dynamic business landscape, the role of the marketing manager has never been more pivotal – or complex. Navigating the many, many intricacies of digital marketing in 2023 is akin to captaining a ship through unpredictable waters. As each wave presents new challenges, the compass to success lies in defining and understanding these obstacles, and perhaps even letting someone else take the helm once in a while.
So, what are the challenges the modern marketing team or manager faces and, what’s more, how do we address these looking into 2024 and beyond?
Let’s take a look at the role of the modern marketing manager:
Customers. Are. Everywhere.
And campaign execution continues long after the TV spot is booked, or the creatives are sent to print. Thanks to the nifty little device most people have in their pocket at all times, consumers are on 24/7, and newsflash! They expect the same from the businesses they shop with.
The modern marketing manager wears numerous hats: strategists, analysts, creatives, and communicators, to name a few. Their role has expanded not only in importance, but increasing complexity and diversity. In fact, 72% of marketers reported a significant increase in their roles and responsibilities from and during the pandemic years.
Not entirely surprising. As the adage goes, ‘when times are good, you should market. When times are bad, you must market.’
Ever-evolving digital platforms
Digital platforms are constantly evolving, requiring marketers to be on their toes. There’s a reason job titles like ‘SEO Specialist’, ‘PPC Manager’ or ‘Facebook Ads Expert’ have come to exist in recent years: staying abreast of these platforms in and of themselves are full-time jobs.
Coupled with stringent data privacy regulations, marketing managers find themselves in a balancing act. After all, ensuring compliance without hampering the user experience is the new mantra.
Navigating a customer-centric market
Adapting a customer-centric approach isn’t a walk in the park. With 52% of customers expecting offers to always be personalised, the pressure is on. Consumers grow progressively savvy, and in turn, less receptive to sales messaging. This becomes increasingly true when a brand’s values or ethos don’t align with their own (Pepsi’s 2017 commercial, we’re looking at you!).
Crafting engaging content
The content landscape is shifting. Video and audio have surged in popularity, and the demand for engaging, relevant content is at an all-time high. What’s more, with platforms like TikTok suggesting posting up to three times a day, delivering high-quantity content that also is high-quality can seem like an impossible feat.
Implementing omnichannel marketing strategies
Gone are the days of single-channel dominance. With nearly three quarters of customers using multiple channels to complete transactions, the modern marketer’s strategy needs a holistic touch. Integrating and personalising campaigns across various platforms can be the difference between a missed opportunity and a loyal customer.
We know the solution (and you probably do, to)
The sheer volume of platforms and touchpoints can – and likely does – seem overwhelming. But businesses that do it well reap the rewards.
The rise of all these platforms has also resulted in a huge amount of information, resources, and tools to upskill. From built-in solutions like Google’s Skillshop or Meta’s Blueprint to what is essentially crowd-sourced knowledge-sharing platforms like Lynda or Udemy, there’s no shortage of online content to learn almost anything.
We also have access to more granular information and insights on consumers than ever before. The days of solely relying on focus groups or manual feedback are behind us, with marketers of all levels about to glean truly meaningful data from their own digital channels.
But, a crucial element of the puzzle remains: resources, and time.
How does a marketing manager, already laden with myriad responsibilities, continuously evolve and navigate through these digital labyrinths?
This question is what inspired the inception of Comradery Collective.
Comradery Collective: your ally in digital navigation
Rooted in the belief that ‘defining the problem correctly paves the way to solutions’, Comradery Collective is founded to be a beacon for marketing managers, providing them with the support, tools, and insights to not just navigate, but flourish within the digital marketing realm.
Comradery, founded by veterans in the marketing industry, witnesses first-hand the hurdles marketing managers continuously grapple with. From being encumbered by the nitty gritty of digital intricacies, to the overarching responsibility of maintaining brand consistency across proliferating digital platforms, the challenges are endless and multifaceted.
We envision alleviating these burdens, allowing marketing managers the latitude to focus on crafting overarching strategies and forging meaningful customer relationships. By managing the microscopic digital details, we empower you to look towards the macroscopic goals of your brand.
Our solutions are forged in the crucible of real-world digital challenges, offering:
Strategic digital allyship:
We navigate the perplexing realms of data privacy, mobile optimisation, and content creation, providing you with strategies that are not only compliant but also markedly effective.
Technological empowerment:
Embrace technological advancements without being ensnared by their complexities. Our team, proficient in the latest digital technologies, ensures your marketing strategies are always a step ahead.
Engaging content creation:
Our creative team crafts content that resonates, engages, and retains your target audience, ensuring your brand narrative is consistently compelling.
At Comradery, we extend an invitation not merely as a service provider, but as a collaborator and ally in your journey through the intricate digital marketing landscape. We believe that in the unity of our expertise and your unique brand vision, we can cross the digital challenges of 2023 and beyond, crafting narratives and strategies that resonate, engage, and endure.
Welcome to the Collective.